From Sarah Gibb Millspaugh (instructor, Harvard Divinity School at Harvard University and Outreach Associate for Digital Ministries at Unitarian Universalist Association)
Did you know that people only read 28% of the words on a typical web page? When we’re online, we scan with our eyes, and take in information selectively. How do you choose your words and format them so that people will read more? This post from Jakob Nielsen offers tools for increasing the legibility, readability, and comprehension of your website’s words.